I’d zero experience in Digital Marketing — Beatrice’s experience at ctmafri.com

Working with ctmafri.com has been an amazing journey!

As much as daily tasks are challenging, at the end of the day, there is a change in one’s thinking, learning, and working patterns. It is more like an evolving process and I say this because I had zero experience in Digital Marketing but the opportunity to learn on the job and the cohesion between creators and management have made it worthwhile.

I received tremendous supports from ctmafri.com in developing my competence as a digital marketing manager while volunteering; the supports included a face-to-face coaching program, weekly stipends, and learning resources. And though per contractual terms, I was not liable to receive any sort of remuneration apart from the weekly stipends, management still offered me an honorarium at the end of the volunteering program -that was the icing on the cake for me!

Now as a digital marketing manager, my core aim has not much differed — it is to reach our ideal customer profiles in digital spaces with valuable marketable contents from ctmafri.com. My daily experiences on this aim include developing and implementing digital marketing strategies with my co-digital marketing manager, our brand strategist, creative director, and data analyst — not limited to copywriting, creating tailored contents for the target audience, managing social media handles, and reporting KPIs to management at weekly Sprint Reviews.

With regards to lessons I have learned at ctmafri.com, I have come to believe that nothing is impossible for me to achieve once I give it my focal energy. I have also realized that the vision of ctmafri.com is a collective vision for all creators and talents of Africa, and now more than ever, I am certain that I am here to challenge the status of Africa.